U.S. Leads Buyers of Moroccan Handicrafts, Trade Secretary Reveals

Morocco’s handcrafted goods are primarily exported to the United States, making up 44% of all such exports. This is particularly notable because the U.S. is the primary buyer of traditional zellij tiles, according to Omar Hajira, who serves as the secretary of state responsible for foreign trade. He made these remarks during a session held at the House of Councillors on Tuesday.

France accounts for 14%, Spain contributes 7%, Arab countries make up 8%, and other European nations total 16%.

He observed that ceramics and stonework account for 36% of exports, trailed by carpets at 20%, and traditional attire making up 11%. The cities driving the highest export volumes are Marrakech, Casablanca, and Fez.

Hajira emphasized a nationwide consultation tour encompassing 12 regions, which enabled the administration to interact with key participants and pinpoint issues such as restricted market entry, inadequate marketing efforts, and insufficient export regulations.

He unveiled an upcoming trading initiative along with a fresh accord with the crafts division aimed at enhancing exports, which are presently worth MAD 1.1 billion but fall short of the industry’s actual capabilities.

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